Gay lifestyle aspirational bollocks

Just been reading a gay lifestyle magazine called WINQ. I say ‘gay lifestyle’ but it certainly isn’t my lifestyle. The impressions received from reading it are that you can’t even entertain the idea of marrying another man unless you are able and happy to pay £40 for a box of whisky-infused toothpicks, £350 for a single pillow and can afford the entirely reasonable sum of £2.5m for a penthouse overlooking the OXO Tower on London’s South Bank. Even the articles on LGBT activists are about those who can afford to be politically engaged with international organisations because they have accrued or inherited great wealth.

So no, it’s not my lifestyle. It’s not the lifestyle of any of my friends – gay, straight, bi, lesbian, trans. They don’t aspire to own £45,000 Range Rovers that will never be allowed to get dirty tyres on country roads. They just want to not be worried about how they’ll live when they get old on meagre state pensions; to have job security in jobs that pay enough to live; and, they dream of owning modest homes their banks won’t threaten to evict them from. They don’t have perfect bodies, they can’t afford to go to the gym every day of the week, and their sofas rarely match their wallpapers.

Magazines that seek to make us feel inadequate for not having material wealth, overpriced but paid-in-full housing and silly show-off trinkets don’t deserve to be read. Thankfully I didn’t pay for WINQ, as its digital editions are free, supported by advertising of products aimed at the one per cent elite. If I suffered from depression, though, it’s a publication that could really get me down. I’ve glad I’ve got real loving people in my life and enough intelligence not to buy into, or suffer under the weight of, this gay lifestyle aspirational bollocks.

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