Well Apple, at the prices announced yesterday for the new iPad Pros, I think I’ll be holding onto my original 12.9-inch model and first-gen Apple Pencil until they croak. What’s more, I was quite annoyed to read that the new Apple Pencil won’t work with older iPad Pros and the old Apple Pencil won’t work with the new iPad Pros. Upgrade one, you have to upgrade both. That really does come across like you’re urinating on fans of your hardware.
And still no new iMacs but a bewildering range of laptops, at prices that don’t make sense. A Macbook Air with a higher spec than a Macbook costs much less than the Macbook. Meanwhile the Mac Mini, originally introduced to give an easy and affordable switch path to Windows users, has been resurrected for that elite market Apple now covets. Factor in the need to buy a monitor for the new expensive Mini, if you can afford to do that you might as well get a base-spec, all-in-one iMac Pro.
With Brexitocalypse imminent, I’m sure a tiny number of UK Apple fans will upgrade now knowing there’ll be price parity between an iPad and a Boeing 707 this time next year, but a majority will be thinking, ‘Nice but I’ll pass, it’s too risky an outlay in unsettled times when a loaf might cost a fiver in four or five months’.
With Brexitocalypse imminent, I’m sure a tiny number of UK Apple fans will upgrade iPads now new ones are out, knowing there’ll be price parity between an iPad and a Boeing 707 this time next year. A majority, though, might well be thinking, ‘Nice but I’ll pass, it’s too risky an outlay in unsettled times when a loaf might cost a fiver in four or five months’.
My 2018 Macbook Pro was already a more expensive purchase than a decent secondhand car, but it should hopefully be usable long after next year’s food riots and unrest, for several years. iPads don’t tend to last as long as laptops or desktops.
I won’t turn to the dark side of Windows but I can see the secondhand market for Mac hardware growing in the UK quite a lot in the next few years. The fact that people will hold onto iPhones, iPads and Macs for much longer is no bad thing, though – for wallets and the environment if not Apple.
What was once stylish and well-made remains so but the added elitism due to rapidly escalating prices is a real kicker. And those prices are not justified by increased costs of materials.
Andrew’s latest book, myfibromyalgia: one man’s experience of living with chronic illness, is out now in all Amazon store territories the world over. The ebook is £5.99 and the paperback £8.99. UK Amazon link.